“We are thrilled to welcome Matthew Carter as the new Chief Executive Officer of BC Rugby,” said BC Rugby President Bob Strachan. His strong background in executive leadership, business development and sports management make him uniquely suited to lead the organization forward. We believe Matthew will be a transformative leader who will drive growth and innovation, while maintaining a commitment to our strong community values.”

Carter’s appointment follows an extensive and comprehensive search conducted by the BC Rugby Board of Directors in collaboration with a leading executive recruitment firm. His impressive track record includes over 25 years of experience in venture capitalism, business development and sports management.

Carter spent 15 years as a Business Specialist for a venture capital firm based in England before he was appointed CEO and Team Principal for the Lotus F1 Team in 2013. At Lotus F1, Carter was responsible for the daily operations of the team and oversaw over 600 staff members from factory to trackside.

In 2016, Carter was appointed as Business Development Director at Lille Olympic Soccer Club, where he spent two years developing partnerships and growing revenue streams for the French Ligue 1 team.

Carter was named as President and CEO of One Stop Strategy in 2019, where he worked on strategic sponsorships and event management across the motorsport industry, most notably securing the rights for Formula E in Canada.

Carter joins BC Rugby as a Founder and Partner of SC Consulting, a firm that focuses on building strategic partnerships and securing sponsorship deals within the sports industry.

“It is an honour and a privilege to lead BC Rugby into an exciting period for the sport in this province,” said Carter. “Rugby in British Columbia is more than a game – it’s a community, a culture and a vehicle for positive impact. I am excited to work alongside our dedicated staff, board, clubs and volunteers to build on BC Rugby’s strong foundation.”

As the new BC Rugby CEO, Carter will lead a dedicated team responsible for delivering key programming, managing competitions and events, supporting athlete pathways, and advocating for the growth and development of Rugby at all levels across British Columbia.

The BC Rugby Board of Directors would like to thank Interim CEO, John Tait, for his steady leadership and contributions over the past several months. Tait will continue to support the transition process to ensure a seamless handover before resuming his role as BC Rugby Technical Director.

More information about BC Rugby

The British Columbia Rugby Union, commonly known as BC Rugby, is the governing body for Rugby in British Columbia and is a Provincial Union of Rugby Canada, the national governing body. Representing over 7,500 individuals registered through 65 Member Clubs and Associations across the Province, BC Rugby leads and manages the sport with the aim to grow participation and develop excellence in all games of Rugby and in all facets of the sport.

Web: www.bcrugby.com
Social: @bcrugbyunion

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